I began by researching Greek visual motifs, natural materials, and wellness branding to identify a balance between heritage and modernity. Early sketches explored symbolic forms, organic linework, and abstracted references to nature and ritual.
Yia Mas
TIMELINE
2023
Client
Yia Mas
Yia Mas is a lifestyle brand and workshop series inspired by the traditions of wellness and self-inquiry embedded in Hellenic culture. They create herbal teas, wellness events, retreats, and conscious objects inspired by Greece's land and ancient wisdom.
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