About

I’m Sally Alvarado, a multi-disciplinary designer shaping bold identities and considered design systems for spirited brands and purpose-driven teams. I build brands that feel intentional at every scale, from the first impression to the smallest detail, translating strategy into visuals that carry effortlessly across touchpoints.

For over a decade, I’ve crafted visual worlds across brand and product, partnering with teams from scrappy startups to global platforms, including TikTok, Pattern Brands, and American Apparel.

I hold a BFA in Graphic Design from CalArts. When I’m not at my desk, you’ll find me sign painting or attempting to perfect my triple axel.